Business Perspective

Order Instructions
In preparing to complete the PEST analysis, Cohen Chapter 11, You Can Predict the Future, But You Can Create It, could be helpful in developing insights. In addition to reading the Cohen text, use university Library or an Internet search engine to locate articles/sites/etc. that explain what a PEST analysis is and why an organization should use one.
1. Using APA citations to support your statements, explain what a PEST table is and why it is important to an organization (1-2 paragraphs).
2. Include an explanation of the organization and environment you are focusing on in the PEST table (3-5 sentences):
3. Identify 3-5 items in each category and post them in the PEST table below. Provide enough detail to explain your thoughts for each item. One or two lines will suffice for each item; please avoid using one-word, generic items within the table.
Political
1.
2.
3.
4.
5. economic
1.
2.
3.
4.
5.
SOCIAL
1.
2.
3.
4.
5. TECHOLOGY
1.
2.
3.
4.
5.
4. If you were the leader of the organization used here, how would you utilize the information in the PEST graph, and what changes would you make based on your results? How would those changes affect the success of the business? (1-2 paragraphs)
5. References (please use proper APA set up as you construct the reference list):