Consumer Behavior (marketing) specifically on branding and brand personality

Assignment extract:
Review the advertising for any three charities of your choice (this can be TV adverts, print adverts or the charity website – be sure to include details of the ads you are analyzing in your report). Analyze the brand personality profile of the charity on the basis of the advertising, clearly identifying: 1. what you believe to be the key personality characteristics of the brand. Justify your analysis using brand personality theory (e.g., the Big 5 of brand personality) 2. In your analysis, explain why you think the charity is utilizing that personality AND identify who you believe they are trying to attract using that brand. 3. If you were the marketing manager for that brand what changes/recommendations you would make to the presentation of the brand personality.