Is Max Weber’s concept of the ‘iron cage’ still an appropriate analytical tool for understanding contemporary capitalism?

Assignment Requirements

In this essay I want you to explain weber’s concept of the iron cage and how he came to establish it. I want you to explain Bureaucratisation and rationalisation and how it is intimately connected to capitalism, as well as saying why it is relevant today when it comes to social media. Mention how the government and websites such as google are collecting information about us when we use to web to tailor our web experience.

some references to look at:

N Gane (2012) Max Weber and Contemporary Capitalism, Palgrave Macmillan
S. Miles (2001) Social Theory in the Real World, Sage, ch. 6, ‘A McDonaldized Society’
R Sennett (2006) The Culture of the New Capitalism, Yale University Press

feel free to use any references you find suitable to back up your claims and arguments.
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