McDonalds Sources of Innovation Assignment

Assignment Requirements

In this week, you will consider how you might apply the concepts of sources of innovation and service innovation to the company you selected ( McDonalds)

 

Submit an analysis of McDonalds in approximately 1000 words by answering and exploring the following questions:

 

What sources of innovation can McDonalds use in order to achieve its objective of sustaining a pipeline of innovative products and services? You should consider the roles of lead-user and open innovation, indicating whether or not these are relevant.

 

To what extent is McDonalds faced with disruptive innovation?

 

Is service innovation something that can be developed by McDonalds?

 

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