Below is the executive brief elements:-
Context – what it’s about/what it is World view – why it’s important in the world Company view – why it matters to your company and your exec
Partner view – why it matters to your partners (could be customers, strategic alliance partner, supplier, financial community, legal, government, …)
Change – what needs to change and what needs to happen to make that change.
“The Ask” – what specific thing(s) are you asking for and/or telling your exec to communicate.
Call to Action – what specific next steps are required by your company and your partner(s).
Details – Q&A (FAQ) or other format to drill down on these elements.
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